About Me


I’m Stu Minshew and I’m so glad you found ExpatStartup.

Here is a little bit about me:

I started my first business as an expat when I was 25 years old and living in East Africa. And in the 10 years since, I’ve started another expat business as well as a few more businesses based in the US.

I’m passionate about business and helping others, especially current and future expats, start and grow their own businesses. I love helping people do this because starting your own business provides the freedom, security, and ability to make a positive impact that a traditional job can’t provide.

I didn’t grow up wanting to be an entrepreneur and never planned on starting my own business. However, my wife and I found the program we were working for being shut down in 2006. We didn’t want to leave after falling in love with Kenya over the previous two years. So, partnering with some friends, I took the leap and started my first business.

While getting the business up and going took a lot of work, I discovered my passion for entrepreneurship. And the mistakes I learned from with my first business made getting my second expat startup up and growing much easier and faster. We were able to quickly build a consulting business with fortune 500 clients paying up to $10,000 for our services.

As I started sharing my knowledge with other hopeful entrepreneurs, I discovered that as much as I enjoyed starting my own businesses, I loved helping others start their own business. That led me to create ExpatStartup, where I help current and future expats like you start and grow your business to achieve freedom and create a positive impact in the world.

Here at ExpatStartup, I share what I learned from my successes, my failures, and from best practices around the world. This is to help you succeed in starting and growing your expat startup.

Read on if you want to know more…

I grew up in a small rural town in northwest Georgia that my brothers and I couldn’t wait to leave. It led to my oldest brother and I living internationally at various times, while my middle brother lives in NYC and travels to Europe and Asia for work.

I hold a degree in Sociology from a small liberal arts college. And while I enjoyed my experience, it didn’t really give me the credibility I needed as a business trainer (expat business #1) and consultant (expat business #2). This led me back home to Georgia to attend the MBA program at Georgia Tech, where I concentrated on Strategy, Entrepreneurship, and International Business.

My greatest supporter in this expat journey is my beautiful wife Lauren. She agreed to marry me and then move, sight unseen, to Kenya after being married for only three months. And after seeing me start three businesses, she finally began her own entrepreneurial journey by starting a freelance grant writing business in 2016.

Also along for this wild ride are two adventurous, fun loving third culture boys by the names of Graham and Haddon. They keep Lauren and I on our toes and thankful to our Creator who blessed us with these two crazy guys.

Other things I’m involved with include:

I facilitate a phenomenal community based program called CO.STARTERS. CO.STARTERS is a nine-week cohort based program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn ideas into action and turn a passion into a sustainable and thriving endeavor. I love doing this! I get to spend nine weeks with 10 to 15 entrepreneurs helping create their businesses. It is so much fun!

I helped start Mission Studio. Mission Studio explores the intersection of faith, business, and community. We provide tools, resources, and space for our community of entrepreneurs and leaders to address some of the most difficult business and social problems of our day. It continues to be a work in progress.

If you’ve made it this far, you must be really interested and ready to take the next step. So, click here and sign up for my newsletter, Expat Essentials.